Direct Mail News & Resources

USPS Marketing Mail™ (Standard Mail®) Markings Update

The Postal Service™ published an article in the March 16, 2017, Postal Bulletin, providing additional information about the rebranding of Standard Mail® as USPS Marketing Mail™. The article stated that the Postal Service and mailing industry continue to collaborate on an implementation timeline for the required use of new postage markings and permit imprint indicia. Until then, mailers should continue to use the “Standard Mail” markings. Revisions were made to the DMM and Quick Service Guide 604d to support the continued use of the Standard Mail markings.

As an update, the Postal Service continues to work with the industry on this change. We are estimating a “begin to transition” date in mid-2018. In the meantime, we continue to request that customers do not transition to the new markings until the final details are published through a DMM Advisory and Industry Alert.

In our effort to gather data, the Postal Service is looking for mailing industry volunteers to conduct new indicia marking tests. Anyone interested in participating should contact Dan Barrett at [email protected].

 

The Domestic Mail Manual (DMM®) and DMM Advisories are available on Postal Explorer® (pe.usps.com)

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