Direct Mail News & Resources

USPS Marketing Mail™ (Standard Mail®) Markings and Labels Update

The Postal Service™ published a DMM Advisory on Friday, June 30, 2017, providing an update about the rebranding of Standard Mail® as USPS Marketing Mail™. The update stated the Postal Service continues to work with the industry on a timeline for implementation for the required use of new postage markings and permit imprint indicia, and we are estimating a “begin to transition” date in mid-2018.

The Postal Service would like to clarify that in addition to postage markings and permit imprint indicia, the transition applies to markings included on sack, tray, and pallet labels. We will update the Domestic Mail Manual and Quick Service Guides in the applicable preparation sections to provide a similar note to the markings and permit imprint sections stating, “Customers should not convert to the USPS Marketing Mail markings until a date is announced.”

In the meantime, we continue to request that customers do not transition to the new markings until we publish the final details through a DMM Advisory and Industry Alert.

 

The Domestic Mail Manual (DMM®) and DMM Advisories are available on Postal Explorer® (pe.usps.com)

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