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Three B2B Marketing Trends to Watch

The top B2B marketing trends for 2017 reflect much of what B2C marketers are experiencing: B2B buyers deserve the same individual, humanized attention consumers desire from retailer or CPG brand. But with a lack of time and resources to give all industry buyers this attention, getting smart about who you focus on will be more important than ever. Here’s three of the top B2B marketing trends you need to watch this year: True ABM adoption will skyrocket. Account-based marketing (ABM) was touted as an effective marketing approach for B2B companies throughout 2016, so everyone must already be doing it, right? Not quite, but the momentum is there. According to the 2016 State of Account Based Marketing Study from SiriusDecisions, 42% of survey respondents said they had been using ABM for less than six months. ABM is the practice of growing business by tailoring your marketing and sales efforts to specific accounts that are going to make the biggest impact. This requires marketing and sales team alignment to get more personalized with their marketing efforts and nurture long-term, high-value relationships with their clients or prospect clients. This can be difficult to achieve in practice. Sales teams are traditionally focused on

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Three B2B Marketing Trends to Watch

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