Direct Mail News & Resources

The Key to Effective Direct Mail Is Communication

Too many times marketers are so focused on design that they lose sight of the importance of good copy. They end up with direct mail copywriting that is talking at someone instead of to them. This is not effective communication. This is seen as preaching to your prospects and customers. There is no value in that. Do not waste your time on copy that will not sell; after all, that is the whole point — to sell your product or service. Let’s look at how to make your direct mail copy sell.

Effective Direct Mail Communication is About:

  • Connecting Authentically: Create real emotional connections with your prospects and customers. Provide them with copy and offers that are relevant to them.

[More at TargetMarketingMag.com …]

 

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