Direct Mail News & Resources

PSE&G’s Direct Mail Offers 1-Stop Peace of Mind

An energy utility’s direct mail piece eases the fears of customers thanks to several smart tactics.

Mailer Name: PSE&G
Date Mailed: April 2012-April 2013

PSE&G direct mail

PSE&G, a unit of PSEG, is the largest provider of gas and electrical service in New Jersey. It serves nearly 2 million customers.

To protect them, the company offers WorryFree appliance protection. This folded self-mailer promotes this plan by using techniques that both inform and reassure customers.

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