PSE&G’s Direct Mail Offers 1-Stop Peace of Mind
An energy utility’s direct mail piece eases the fears of customers thanks to several smart tactics.
Mailer Name: PSE&G
Date Mailed: April 2012-April 2013
PSE&G, a unit of PSEG, is the largest provider of gas and electrical service in New Jersey. It serves nearly 2 million customers.
To protect them, the company offers WorryFree appliance protection. This folded self-mailer promotes this plan by using techniques that both inform and reassure customers.
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