Direct Mail News & Resources

Events

  • 13 Sep 2010 - 00:00
    Pitney Bowes Customer Summit 2010
    Pitney Bowes Customer Summit Shelton, CT

    Customer Summit 2010 will once again provide you and your organization with valuable insights, ideas and ultimate value that can help support your ability to grow. We are committed to bring the top industry leaders together, show superior solutions demonstrations and offer insightful customer panels, plus feature our Pitney Bowes® IntelliJet™ Printing System.


    Two chances to see our IntelliJet™ Printing System

    Sign up to take a tour of our Customer Innovation Center in Shelton, CT and experience the IntelliJet™ Printing System plus Pitney Bowes Business Recovery Services up close and personal.

    One full day in Danbury with tracks designed for you!

    Join us on Tuesday, September 14, 2010 in Danbury for educational sessions, insightful customer panels featuring many of your peers and solutions demonstrations geared exclusively for your organizational needs. Gain insight into:

    • Market trends affecting your business
    • Opportunities to overcome today’s most pressing challenges
    • How innovation in a tight economy can yield success
    • Practical and effective solutions that can help make a difference

    Be sure to join us at this can’t miss event!

    Pitney Bowes Customer Summit

    Danbury and Shelton, CT

    September 13-15, 2010

    Reserve your space today!


  • 27 Sep 2010 - 00:00
    Direct Marketing Institute
    DMA Chicago, IL

    Master the essentials of Direct Marketing in 3 days!

    Most new direct marketers make mistakes that cost their companies thousands of dollars in lost income and wasted budget. With budgets tightening daily, you need this course now more than ever. Attendees tell us that they have saved their companies many times more than the cost to attend.

    DMA’s Direct Marketing Institute is a 3-day, in-depth seminar for beginners and a great refresher for experienced DM professionals wanting to sharpen skills, expand their expertise, and update their knowledge. We’ll cover all the core aspects of direct marketing from the basics to the latest concepts in an easy to understand manner.

    Whether you market to business or consumers – commercial or non-profit offers, this seminar will cover all the core areas of direct marketing with detailed examples and step-by-step tactics you’ll immediately put to use. If you want a career in direct marketing and a thorough understanding of all the key elements including research, catalogs – online and print, more thorough understanding of testing, database marketing, copywriting and internet, telemarketing and insert media – then the 3-day Direct Marketing Institute is for you.  Choose your location and date now.

    Benefits of Attending

    In three information packed days, you will:

    • “Fast forward” your learning curve, your productivity for your employer, and your career advancement.
    • Gain a broad-based understanding of DM, covering key issues of Cardinal Principles, media, offers, creative, list/database and targeting, and research/testing, with an emphasis on mail and internet.
    • Take home a “best practices” understanding of direct marketing, and a context for making decisions in order to avoid common mistakes and improve your ROI.

    Who Should Attend

    • Planners
    • Supervisors
    • New employees
    • Copywriters
    • Account executives
    • Any person who can benefit from a better understanding of the complete direct mail and direct marketing profession

    FREE BONUS!
    You will receive a workbook packed with valuable information you can continually reference back on the job. It includes proven techniques, checklists, guidelines, and a wealth of other methods for improving your company’s results. Plus, there is ample space for you to take notes and highlight new ideas as they are presented during class discussions. Attendees tell us this workbook alone is worth the price of admission!

    eec

    Sponsored by the Email Experience Council
    email marketing arm of the DMA.

    2010 Dates & Locations:
    August 9-11 * New York
    September 27-29 * Chicago
    December 6-8 * New York
    December 13-15 * Miami

    Register Now
    Registration Policies

    Registration Rates
    DMA Member: $1,699
    Council Member: $1,399
    Non-Member: $1,999

    Registration rates are subject to change.

    To request more information, please fill in your contact information here.

    For questions/inquiries, call DMA Customer Service at 540-409-3366 or emailcustomerservice@the-dma.org.


    Seminar Resources


    Instructors


    DMA Certified Marketing Professional
    This in-person course fulfills Step 1 in the DMA Certified Marketing Professional™ Program


  • 6 Dec 2010 - 00:00
    Direct Marketing Institute
    DMA New York, NY

    Master the essentials of Direct Marketing in 3 days!

    Most new direct marketers make mistakes that cost their companies thousands of dollars in lost income and wasted budget. With budgets tightening daily, you need this course now more than ever. Attendees tell us that they have saved their companies many times more than the cost to attend.

    DMA’s Direct Marketing Institute is a 3-day, in-depth seminar for beginners and a great refresher for experienced DM professionals wanting to sharpen skills, expand their expertise, and update their knowledge. We’ll cover all the core aspects of direct marketing from the basics to the latest concepts in an easy to understand manner.

    Whether you market to business or consumers – commercial or non-profit offers, this seminar will cover all the core areas of direct marketing with detailed examples and step-by-step tactics you’ll immediately put to use. If you want a career in direct marketing and a thorough understanding of all the key elements including research, catalogs – online and print, more thorough understanding of testing, database marketing, copywriting and internet, telemarketing and insert media – then the 3-day Direct Marketing Institute is for you.  Choose your location and date now.

    Benefits of Attending

    In three information packed days, you will:

    • “Fast forward” your learning curve, your productivity for your employer, and your career advancement.
    • Gain a broad-based understanding of DM, covering key issues of Cardinal Principles, media, offers, creative, list/database and targeting, and research/testing, with an emphasis on mail and internet.
    • Take home a “best practices” understanding of direct marketing, and a context for making decisions in order to avoid common mistakes and improve your ROI.

    Who Should Attend

    • Planners
    • Supervisors
    • New employees
    • Copywriters
    • Account executives
    • Any person who can benefit from a better understanding of the complete direct mail and direct marketing profession

    FREE BONUS!
    You will receive a workbook packed with valuable information you can continually reference back on the job. It includes proven techniques, checklists, guidelines, and a wealth of other methods for improving your company’s results. Plus, there is ample space for you to take notes and highlight new ideas as they are presented during class discussions. Attendees tell us this workbook alone is worth the price of admission!

    eec

    Sponsored by the Email Experience Council
    email marketing arm of the DMA.

    2010 Dates & Locations:
    August 9-11 * New York
    September 27-29 * Chicago
    December 6-8 * New York
    December 13-15 * Miami

    Register Now
    Registration Policies

    Registration Rates
    DMA Member: $1,699
    Council Member: $1,399
    Non-Member: $1,999

    Registration rates are subject to change.

    To request more information, please fill in your contact information here.

    For questions/inquiries, call DMA Customer Service at 540-409-3366 or emailcustomerservice@the-dma.org.


    Seminar Resources


    Instructors


    DMA Certified Marketing Professional
    This in-person course fulfills Step 1 in the DMA Certified Marketing Professional™ Program


  • 13 Dec 2010 - 00:00
    Direct Marketing Institute
    DMA Miami, FL

    Master the essentials of Direct Marketing in 3 days!

    Most new direct marketers make mistakes that cost their companies thousands of dollars in lost income and wasted budget. With budgets tightening daily, you need this course now more than ever. Attendees tell us that they have saved their companies many times more than the cost to attend.

    DMA’s Direct Marketing Institute is a 3-day, in-depth seminar for beginners and a great refresher for experienced DM professionals wanting to sharpen skills, expand their expertise, and update their knowledge. We’ll cover all the core aspects of direct marketing from the basics to the latest concepts in an easy to understand manner.

    Whether you market to business or consumers – commercial or non-profit offers, this seminar will cover all the core areas of direct marketing with detailed examples and step-by-step tactics you’ll immediately put to use. If you want a career in direct marketing and a thorough understanding of all the key elements including research, catalogs – online and print, more thorough understanding of testing, database marketing, copywriting and internet, telemarketing and insert media – then the 3-day Direct Marketing Institute is for you.  Choose your location and date now.

    Benefits of Attending

    In three information packed days, you will:

    • “Fast forward” your learning curve, your productivity for your employer, and your career advancement.
    • Gain a broad-based understanding of DM, covering key issues of Cardinal Principles, media, offers, creative, list/database and targeting, and research/testing, with an emphasis on mail and internet.
    • Take home a “best practices” understanding of direct marketing, and a context for making decisions in order to avoid common mistakes and improve your ROI.

    Who Should Attend

    • Planners
    • Supervisors
    • New employees
    • Copywriters
    • Account executives
    • Any person who can benefit from a better understanding of the complete direct mail and direct marketing profession

    FREE BONUS!
    You will receive a workbook packed with valuable information you can continually reference back on the job. It includes proven techniques, checklists, guidelines, and a wealth of other methods for improving your company’s results. Plus, there is ample space for you to take notes and highlight new ideas as they are presented during class discussions. Attendees tell us this workbook alone is worth the price of admission!

    eec

    Sponsored by the Email Experience Council
    email marketing arm of the DMA.

    2010 Dates & Locations:
    August 9-11 * New York
    September 27-29 * Chicago
    December 6-8 * New York
    December 13-15 * Miami

    Register Now
    Registration Policies

    Registration Rates
    DMA Member: $1,699
    Council Member: $1,399
    Non-Member: $1,999

    Registration rates are subject to change.

    To request more information, please fill in your contact information here.

    For questions/inquiries, call DMA Customer Service at 540-409-3366 or emailcustomerservice@the-dma.org.


    Seminar Resources


    Instructors


    DMA Certified Marketing Professional
    This in-person course fulfills Step 1 in the DMA Certified Marketing Professional™ Program


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