Direct Mail News & Resources

Criterion Apex DM Sorter – Direct Mail Sorter

The Criterion Apex® DM Mail Sorter Easily Handles Slick, Glossy, Tall and Other Hard-To-Process Mail, Enabling Greater Revenue Opportunities

Bell Howell Sorter Apex DM CriterionBell and Howell, a leading global provider of multi-channel communications solutions for print, Web and mobile delivery, develops the Criterion Apex® DM sorter featuring upgrades to the core Criterion® technology, allowing mailers to gain new revenue streams by sorting notoriously difficult direct mailpieces.

“In the past, it was not efficient to attempt sorting certain types of difficult-to-handle mailpiece designs, even though there were substantial postage savings available,” noted Mike Swift, Vice President, Business Development and Sorting Solutions. “By adding core technology upgrades to our Criterion Apex system, we’ve expanded its capability to include mail that is more typical in off-press environments, glossy, tall, stitched, tabbed or has other characteristics that would make it difficult, if not impossible, to run on most traditional mail sorters.”

Core technology upgrades include guides throughout the system that support mailpieces above the maximum specified height for letters. The bin has also been improved in various areas, including a new diverter mechanism and bin paddle.

Swift continued, “The Criterion Apex DM can be configured with an optional metal detector, doubles detector, height detector, indicia detector and thickness detector to further assure quality and integrity. And with our Digital Co-mingle™ software-suite, we’ve created a solution that helps mailers manage their entire postage optimization workflow, from data through final sorting, with maximum efficiency.”

Click the button below to watch a video and learn more about the Criterion Apex DM (Direct Mail) sorter.

Bell and HowellFor additional information, contact [email protected] or call 1-800-220-3030. Visit or, or follow @bellandhowell on Twitter.



About Bell and Howell
Bell and Howell is a leading global provider of multi-channel communications solutions, providing messaging technologies for print, Web and mobile delivery. We dedicate ourselves to drive positive growth for our customers, and our suite of solutions are designed to be open, flexible, solve unique customer needs, and enable the highest quality and lowest cost production of highly relevant customer communications. Supporting these solutions is one of the largest dedicated service organizations in the industry. Headquartered in Research Triangle Park, N.C., the company maintains development and manufacturing facilities in Wheeling, Ill., Bethlehem, Pa., Rochester, N.Y., Dallas, Texas, and Waterloo, Ontario, Canada. For further information, please visit

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