Direct Mail News & Resources

Call It a ‘Kit’ to Increase Mailing Success

Direct response writers are always on the prowl for words to make their marketing concepts more compelling and more effective in generating a click, a call or a store visit.

A kit is comprehensive, complete and everything you need. Calling your product, offer or mail piece a kit makes your customer think differently about you and what you’re offering. The word kit adds value and implies convenience. Providing your customer with a kit can also separate you from the competition.

It can be a personal travel kit, a set of carpentry tools, a collection of parts to be assembled into something like a model airplane, a packaged collection of related materials such as a convention or membership kit — the possibilities are endless.

[TargetMarketingMag.com]

 

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