Direct Mail News & Resources

Allegra Marketing, Print, Mail Grows Franchise Development Team with Former Center Owner

Allegra Network, one of the world’s largest business-to-business graphic and marketing communications franchises, continues to strengthen its franchise members’ business and succession planning, adding former Allegra and Image360 dual-branded Pittsburgh center owner Dave Jones to the Franchise Development team.

In this role, Jones oversees the Allegra Advantage Program, which provides independent printers the tools of a national brand to help increase sales and earnings, operate more efficiently and position themselves for a more profitable business exit. He also builds inventory for the Allegra MatchMaker Program and works with print center owners who have more immediate exit plans, helping them package their businesses for more immediate sale to entrepreneurs.

After 26 years working in sales, marketing and product development in corporate America, in 2008, Jones went into business for himself and purchased an independent printer in Pittsburgh. Realizing his need for additional resources and support, he worked through what is today’s Allegra Advantage Program to join the Allegra Network in the same year.

In 2013, he purchased a signs franchise that was is also part of the Alliance Franchise Brands family of brands, successfully running both out of his dual-branded center until he sold the businesses in August 2016. During his center ownership, he consistently and successfully grew his business by leveraging franchise support, diversifying his offerings and making acquisitions, ultimately tripling his revenues and increasing his cash flow from operations by 380%.

“Dave brings the perfect combination of proven business growth acumen and ‘I’ve walked in your shoes’ know-how to conversations with both independent printers and current franchise members,” explains Anne Nemer, director of Franchise Development, Alliance Franchise Brands Marketing and Print Division. “There is no better resource for owners looking to grow their business by leveraging the resources of our network, with an end goal of developing a successful succession plan and exit strategy.”

 

About Allegra Marketing, Print, Mail
Allegra franchise members are backed by more than 40 years of franchising and industry experience. The power of the network lies in franchise leadership’s commitment to technological advancements that deliver operational efficiencies and a competitive advantage; strong vendor relationships; and dozens of proven support programs and tools to drive profitability. Average 2015 sales for Allegra centers were $1.06 million, with the top 50% realizing a sales average of more than $1.69 million.

Allegra locations throughout North America are full-service marketing communications providers offering marketing consultation, copywriting and graphic design services, advanced printing technologies including full-color printing, digital color signs, posters and banners, complete finishing services, mailing services, variable data capabilities, promotional products and print management solutions.

About Alliance Franchise Brands
Alliance Franchise Brands, the parent company of Allegra Network and Sign & Graphics Operations, is a world leader in marketing, visual and graphics communications, linking nearly 600 locations in the United States and Canada. The company’s Marketing and Print Division, headquartered in Plymouth, Mich., is comprised of Allegra, American Speedy Printing, Insty-Prints, Speedy Printing and Zippy Print brands of marketing, printing, mailing and web services providers. Its Sign and Graphics Division, headquartered in Columbia, Md., is comprised of Image360, Signs By Tomorrow and Signs Now brands of sign and graphics communications providers.

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