As a local marketing company for the international “Real Men Cook” Father’s Day Celebration, 1016 Media sought to increase preregistration in 2012, hoping to deliver early returns for sponsors. Targeting caterers, chefs and nonprofits, Allen this spring mailed 1,500 postcards with photos depicting food and fun: “We got 50 calls within a week. More than 20 caterers called to request information.”

Read More:
Terry Allen