Left to right: Peter Taylor, Xerox UK, John Carter, managing director UK, Stralfors; Tony Plummer, operations director, Stralfors; and Elaine Benjamin, Xerox UK.

Stralfors Plc, the award-winning provider of technology-based print and communication services, has recently added a Xerox 980 Color Continuous Feed Printer to its broad portfolio of Xerox digital print equipment in the UK. Stralfors will be using the industry’s fastest toner-based color continuous feed machine to deliver full color personalized promotional and transactional materials at high speed at its site in Redruth.

The presence of a Xerox 980 Color Continuous Feed Printer opens up new business opportunities for Stralfors as they look to take advantage of the flexibility that the machine offers. As part of the Stralfors corporate strategy to produce efficient communications materials, the Xerox 980’s use of flash fusing, Xerox Integrated controller architecture and color management technologies will deliver crisp color documents efficiently. At the same time the Xerox 980 offers Stralfors a platform to develop a wide range of applications thus giving the printer a strong competitive edge.

Tony Plummer, operations director at Stralfors, said, “Everything we do in our business is tailored to the needs of our customers. Therefore we always ensure that the print technology we install meets the customers’ production and efficiency demands. Our long standing relationship with Xerox is proof of our commitment to investing in the very best in color continuous feed. With the Xerox 980 we now have a machine that can deliver smart communications materials quickly and gives us the flexibility to expand our business in the future.”

Peter Taylor, director & general manager, Large Enterprise & Graphic Communications, Xerox UK, added, “Stralfors is a true leader in the digital print market. It continues to demonstrate that business success is dependent on having the right technology in place as well as offering great service and business insight.”

The addition of the Xerox 980 Color Continuous Feed Printer follows Stralfors multi-million Euro investment in four Xerox 490 Color Continuous Feed Printers over the past 18 months The existing Xerox machines are located in Stralfors premises in Finland and Sweden.

The Xerox 980 – a pairing of two Xerox 490 Color Continuous Feed print engines – prints at 600 dpi resolution and maintains full rated speed when printing full color or black and white, regardless of the number of colors used or the weight of the paper. It prints 226 feet per minute (69 meters) or 450 images per minute two-up, simplex on A4 paper, and 900 images per minute when in the duplex configuration.

Xerox UK, the UK operation of Xerox Corporation, markets a comprehensive range of Xerox products, solutions and services, as well as associated supplies and software. Its offerings are focused on three main areas: offices from small to large, production print and graphic arts environments, and services that include consulting, systems design and management, and document outsourcing. Xerox also has manufacturing and logistics operations in Ireland, the UK and the Netherlands, and a research and development facility (Xerox Research Centre Europe) in Grenoble, France.