The writing is on the wall: Spend less money in the mail! But your company or client needs to get the same level of response and, even more important, bring in nearly the same level of revenue from the mailstream.

Whether it’s because you need to spend more money in other channels – notably, email – than in previous years or simply because the economic pressures have come to bear, there’s never been a better time to closely examine your mail program and look where you can save money with certain formats.

This one-hour webinar will examine the formats that can work for mailers today, in terms of cost efficiency and response. Here are a few notable takeaways that you can look forward to: 

• A rundown of formats that can save you money today
• A breakdown of various mail pieces that are ripe for effective downsizing
• A cost analysis of a direct mail program that successfully transitioned to a postal-saving format for its campaign
• Postcards and self-mailers that are worth testing for both cost and response
• With the “be-bigger-to-be-noticed-in-the-mailbox” tactic removed from the arsenal, what other tactics – such as color, copy, certain offers – can be considered to remain visible

Come to this session armed with your questions about money-saving postal formats, and get the answers you’re looking for in the presentation — you’ll be able to submit questions directly to our speakers for a live Q&A session during the hour.

Registration fee: $79

Click here to register for this webinar today!