Xerox to Double Ad Spending to Rebrand as Services Company (0)
9/02/10 •
Xerox Corp., trying to shuck its image as only a maker of copy machines, plans to double advertising spending as it makes an effort to show that it also is a business-services company. The marketing campaign, which starts Sept. 7, features customers including Target Corp. and Marriott International Inc. hiring Xerox to handle tasks like customizing direct [...]
Recent Posts
The Top 50 Mailers (0)
9/02/10 •
The fifth annual listing of top mailers as measured by volume By Hallie Mummert & Melissa Ward at TargetMarketingMag.com The more things change on Target Marketing‘s Top 50 Mailers list, the more they stay the same. As I write this, mail volume continues to plummet; the U.S. Postal Service reported a drop just shy of [...]
Positive Anticipation (0)
9/02/10 •
13 tips on how to include the emotion of anticipation in your ?marketing messages by Pat Friesen at TargetMarketingMag.com Do you anticipate receiving birthday cards, leaving on vacation or heading out the door on Friday afternoon? Of course you do. Anticipation is a wonderful emotion. It literally has us looking forward, not backward, focusing on [...]
Request for Proposal (0)
9/01/10 •
The Housing Authority of the County of Riverside, California (HACR) will be accepting proposals for Mail Presort Services. Proposals will be received only at: HACR Attention: A. Rhodes 5555 Arlington Ave Riverside, CA 92504-2506 Until 5:00pm on Monday, September 20, 2010. Offerors may obtain the RFP from the HACR website: http://www.harivco.org/VendorsContractors/tabid/138/Default.aspx Section 3 and MWBE [...]
TNT survey reveals a third of donors give after receiving direct mail (1)
9/01/10 •
TNT survey reveals a third of donors give after receiving direct mail Cathy Pharoah, director of the Centre for Charitable Giving and Philanthropy, says direct mail remains “hugely important” One-third of people who make donations to charity are prompted to do so by receiving direct mail from the organisation in the post, according to a [...]
Digitally savvy young still welcome DM (0)
9/01/10 •
An analysis by Experian finds that direct mail is most welcomed by those aged over 65. However, the second most likely group to engage with mail are 15-24 year-olds, more than those aged 45-65. The information services company based its findings on its Mosaic TrueTouch insight tool. The system classifies the UK adult population into [...]
Infogroup’s Gupta To Launch New Data Firm (0)
9/01/10 •
from Direct.com Vinod Gupta, the founder and former CEO and chairman of information firm Infogroup, is getting back into the data game. His newest endeavor, Database101.com, will officially debut within 45 to 60 days, Gupta told Direct Newsline. The new company will focus on providing technology for salespeople and small business owners, Gupta said. Planned [...]
DMM Advisory: IMb™ Services Update (0)
8/31/10 •
WEBINARS – MIGRATING TO IMb: To date, mailers have deposited more than 50 billion mailpieces with Intelligent Mail® barcodes (IMb). If you haven’t already come onboard, we’d like to remind you that beginning in May 2011, to be eligible for automation discounts on your letter-size and flat-size mailpieces, you’ll need to start using the IMb [...]
Intelligent Mail Full-Service: Critical Steps to Understanding and Implementing (0)
8/31/10 •
from OutputLinks.com To educate mailers and the postal industry as a whole about the critical changes happening with the United States Postal Service, Window Book, Inc. has released an informative, 29-page white paper titled, “Intelligent Mail Full-Service: Critical Steps to Understanding and Implementing” Over the past few years the U.S. Postal Service has been experiencing [...]
Window Book Releases New White Paper “Intelligent Mail Full-Service: Critical Steps to Understanding and Implementing” (0)
8/31/10 •
Over the past few years the U.S. Postal Service® has been experiencing financial turmoil as a result of the declining trend in mail volume and subsequent loss of revenue. And those trends and losses will continue for the rest of 2010 and into the future. To combat these losses, the United States Postal Service® has [...]
Featured Categories
Database Marketing»
9/01/10 •
Digitally savvy young still welcome DM8/25/10 •
Out-Of-Work Direct Marketers Look Longer: Bernhart8/19/10 •
USADATA Releases Video Library for Easy Access to Direct Marketing Advice
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9/02/10 •
The Top 50 Mailers9/02/10 •
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Industry News»
9/01/10 •
Request for Proposal9/01/10 •
Infogroup’s Gupta To Launch New Data Firm8/30/10 •
Microdynamics Group Acquires ProSORT Services
Intelligent Mail»
8/31/10 •
Intelligent Mail Full-Service: Critical Steps to Understanding and Implementing8/31/10 •
Window Book Releases New White Paper “Intelligent Mail Full-Service: Critical Steps to Understanding and Implementing”8/19/10 •
USPS Employees Asked To Advise Customers On 2011 Barcode Requirements
Printing/Imaging»
9/02/10 •
Xerox to Double Ad Spending to Rebrand as Services Company8/23/10 •
IWCO Direct Installs Envelope Converters at Hamburg Plant to Enable Total Package Platform8/23/10 •
Marketers brace for paper cost increase
