Direct Mail News & Resources

5 Very Expensive Direct Mail Mistakes (0)

8/29/15 •

Direct Mail Mistake #1: A bad list or poor list selection criteria. Why a bad list is a problem: You don’t reach your target audience. How bad lists are expensive: If your postcards aren’t delivered,you’re wasting money. If they are delivered to someone who doesn’t need your services,they’II end up in the recycle bin. How Cactus […]