USPS offers safe driving tips for the holiday weekend ()
5/22/13 •
WASHINGTON — The thousands of Postal Service employees who have individually driven more than a million, accident-free miles are delivering safety tips to Americans hitting the road this Memorial Day weekend.
Recent Posts
Direct Mail: Rumors of my Demise are Greatly Exaggerated ()
5/22/13 •
“I’m not supposed to tell you this,” warns the CEO of a fast-growing NYC startup pitching my firm. “I was coached that Venture Capital won’t like this answer. But since you asked, our best performing channel is direct mail.” Conventional wisdom really has it in for direct mail. The channel is shrinking. The post office [...]
A Novel Approach To Direct Mail: Lifestyle-based Analytics ()
5/22/13 •
Despite the fact that our world is becoming more and more digital, direct mail can still be an effective tool for healthcare marketing campaigns. It can be highly informative, easy to track, and often an optimal way to reach older populations that don’t use computers, smartphones and tablets as much as younger generations. Still, a [...]
USPS puts yet another new Valley community on the map: Opinion … ()
5/21/13 •
It has been a while since any San Fernando Valley community changed its name. We ve almost caught up on distinguishing our Northridges from our North Hillses, and remembering where the incredible shrinking Van Nuys …
Why Small Business Can't Ignore Direct Mail Marketing – Expand2Web ()
5/21/13 •
Many small business owners immediately think emails, online ads and social media when conceptualizing marketing campaigns. Failure to consider direct-mail marketing is undoubtedly doing a disservice to your business.
What's Next for Tumblr? | Direct Marketing Observations ()
5/21/13 •
Yahoo’s recent announcement of it’s intent to purchase Tumblr has brought out the virtual fangs. Let’s take a look at some of the more creative responses. Tumblr users are passionate and are worried about what will happen to …
Royal Mail profits jump as parcel sales rise ()
5/21/13 •
Royal Mail’s annual profits have more than doubled, helped by strong growth in parcel deliveries as more people shop online. Operating profits for the 52 weeks to the end of March jumped to £403m, up from £152m for the previous year. Its core UK parcels and letters unit reported an operating profit of £294m, compared [...]
DMA: Marketers increased data-driven spending in Q1 ()
5/20/13 •
New York—Marketing departments saw improvements in several key performance indicators in the first quarter of the year, according to a new report by the Direct Marketing Association.
Personalized Mail Works — and Insurance, Financial Services and Fundraising Marketers Know It ()
5/20/13 •
“Control mailings” — those mailings that are repeated in the mail — are considered successful mailings and are often the most worthwhile for marketers and printers to study. It’s why they play such a prominent role in our multichannel marketing database, Who’s Mailing What! But how does the use of personalization vary depending on whether a mailing [...]
GrayHair Enhances International Presence with Global Address Quality Offering ()
5/20/13 •
Global Address Quality joins Global Hybrid Mail in SelectSolutions™ cloud platform GrayHair Software, Inc., a leader in services for business mailers, announced today that it is adding a Global Address Quality (Global AQ®) service to its new Global Solutions package. This solution corrects and formats addresses to the diverse and unique postal systems and cultural [...]
6 Direct Mail Mistakes That Could Cost Thousands ()
5/20/13 •
Did you know the Standard Rate postage difference from an automation letter to a non-machinable letter can be 15 to 23 cents per piece? For First Class mail, it is even worse (around 35 cents each). With loads of new (and not-so-new) postal regulations in effect, there are some pretty easy ways to make a design or [...]
Direct Mail Benchmarks From DMA ()
5/20/13 •
In my years following the direct marketing field, one of the resources I’ve most appreciated is the Direct Marketing Association’s annual roundup of direct and interactive marketing statistics, the DMA Statistical Fact Book. Each year, this compilation of research studies—this year, 40 prominent sources—offers benchmarks and other metrics related to nearly a dozen categories: Internet, mobile marketing, social [...]
Embrace targeted, direct mail – Magnus Marketing ()
5/19/13 •
Direct mail is my favorite direct marketing tool to use besides e-mail marketing. Arguably, direct mail is a higher delivery rate than e-mail because incorrect addresses or names are a lot lower than an e-mail marketing bounce …
v151 USPS Module not producing estimates; UPS working … ()
5/18/13 •
Hi there, I’m taking over a store that’s been having problems with USPS shipping due to faulty maintenance by the last web developer. I had a new username issued through USPS Web Tool Registration Notice. I uninstalled …
Featured Categories
Direct Mail»
5/22/13 •
Direct Mail: Rumors of my Demise are Greatly Exaggerated5/22/13 •
A Novel Approach To Direct Mail: Lifestyle-based Analytics5/20/13 •
Personalized Mail Works — and Insurance, Financial Services and Fundraising Marketers Know It5/16/13 •
EveryDoorDirectMail.com Revolutionizes Small Business Direct Mail via the USPS®
DMM Advisory»
5/17/13 •
IMb™ Services Update5/07/13 •
May DMM Update5/03/13 •
IMb™ Services Update4/29/13 •
IMb™ Services Update
Industry News»
5/21/13 •
USPS puts yet another new Valley community on the map: Opinion …5/21/13 •
Why Small Business Can't Ignore Direct Mail Marketing – Expand2Web5/21/13 •
What's Next for Tumblr? | Direct Marketing Observations5/21/13 •
Royal Mail profits jump as parcel sales rise
News»
5/21/13 •
USPS puts yet another new Valley community on the map: Opinion …5/21/13 •
Why Small Business Can't Ignore Direct Mail Marketing – Expand2Web5/21/13 •
What's Next for Tumblr? | Direct Marketing Observations5/21/13 •
Royal Mail profits jump as parcel sales rise
Printing/Imaging»
5/17/13 •
SG360° Delivers Direct Marketing Solutions with the Océ ColorStream 37004/01/13 •
Color-Logic Joins PRIMIR Value-Added Printing and Finishing Task Force3/12/13 •
Employees Told RR Donnelley Closing Greenfield (OH) Plant3/08/13 •
FetterGroup Will Lay Off 54 Employees
Software»
4/17/13 •
Direct Mail Versus Email Marketing: Who Wins the Battle?4/16/13 •
Intelligent Mail: From Basic to Full-Service3/14/13 •
Satori Software to Present Key Steps for Intelligent Mail® Adoption at National Postal Forum 20133/06/13 •
Postal Industry Leader Bob Schimek Joins Satori Software
UPCOMING EVENTS 
